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The Comfort you Deserve.
From 34B to 58K.

The Comfort you Deserve.
From 34B to 58K.

Our bras

Our Story

Curve Focused Since 1921

Creating plus-size bras that support you better, last longer, and stay comfortable all day doesn’t happen overnight. We’ve been at it for a hundred years - right here from our New York City sewing studio.

Meet Our Bestsellers

From our wireless MagicLift® to the Wonderwire® redefining support — here's what you're loving (and wearing) most.

Wire-Free or Underwires,
Your Search Ends Here.

Wire-Free or Underwires,
Your Search Ends Here.

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