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The Support You Need,
The Comfort You Deserve

The Support You Need,
The Comfort You Deserve

Our bras

Our Story

Putting You at the Heart
of What We Do Every Day

Creating plus-size bras that support you better, last longer and stay comfortable all day doesn't happen overnight. We've been at it for a hundred years — right here from our New York City sewing studio.

Meet Our Bestsellers

From our wireless MagicLift® to the Wonderwire® redefining support — here's what you're loving (and wearing) most.

  • Front-Closure T-Back Wonderwire Bra

    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Pink Blush
    • Swatch for color Blue
    •  White swatch Swatch for color White
    • Swatch for color Soft Lilac

    $59.00

    $59.00

    Front-Closure WonderWire Bra

    • Swatch for color Cafe
    • Swatch for color Black
    •  White swatch Swatch for color White
    •  Navy Print swatch Swatch for color Navy Print
    •  Centennial Leopard swatch Swatch for color Centennial Leopard
    • Swatch for color Cappuccino
    • Swatch for color Blue Azure
    • Swatch for color Mocha
    •  Floral Print swatch Swatch for color Floral Print
    • Swatch for color Dark Denim

    $47.20 $59.00

    $59.00

    High Impact Underwire Sports Bra

    • Swatch for color Gray
    • Swatch for color Cafe
    • Swatch for color Black
    • Swatch for color Pink Blush Print
    •  White/Gray swatch Swatch for color White/Gray

    $69.00

    $69.00

    Shop Underwire
  • MagicLift Original Support Bra

    • Swatch for color Black
    • Swatch for color Blush
    •  White swatch Swatch for color White
    • Swatch for color Mocha
    • Swatch for color Soft Gray
    • Swatch for color Burgundy
    • Swatch for color Cappuccino
    • Swatch for color Blue
    • Swatch for color Dark Teal
    • Swatch for color Glacier

    $55.00

    $55.00

    MagicLift Seamless Sports Bra

    • White swatch Swatch for color White
    • Swatch for color Black
    • Swatch for color Cafe
    • Swatch for color Ruby Red
    • Swatch for color Frosted Aqua
    • Swatch for color Charcoal Gray

    $57.00

    $57.00

    Custom Control Sports Bra

    • White swatch Swatch for color White
    •  White/Gray swatch Swatch for color White/Gray
    • Swatch for color Black
    •  Black/Gray swatch Swatch for color Black/Gray
    •  Pink Camo Print swatch Swatch for color Pink Camo Print

    $52.80 $66.00

    $66.00

    MagicLift Active Support Bra

    • Swatch for color Cafe
    •  White swatch Swatch for color White
    • Swatch for color Black
    • Swatch for color Wine
    • Swatch for color Gray Heather

    $56.00

    $56.00

    MagicLift Moisture Control Bra

    • Swatch for color Cafe Heather
    • Swatch for color Gray Heather
    • Swatch for color Light Blue Heather
    • Swatch for color Pink Heather

    $56.00

    $56.00

    Shop Wireless
  • MagicLift Seamless Sports Bra

    • White swatch Swatch for color White
    • Swatch for color Black
    • Swatch for color Cafe
    • Swatch for color Ruby Red
    • Swatch for color Frosted Aqua
    • Swatch for color Charcoal Gray

    $57.00

    $57.00

    No-Bounce Camisole Elite Sports Bra

    • Swatch for color Black
    •  White/Gray swatch Swatch for color White/Gray
    • Swatch for color Rose Tan
    •  Fuchsia Print swatch Swatch for color Fuchsia Print
    • Swatch for color Gray/Coral
    • Swatch for color Light Denim

    $54.00

    $54.00

    Custom Control Sports Bra

    • White swatch Swatch for color White
    •  White/Gray swatch Swatch for color White/Gray
    • Swatch for color Black
    •  Black/Gray swatch Swatch for color Black/Gray
    •  Pink Camo Print swatch Swatch for color Pink Camo Print

    $52.80 $66.00

    $66.00

    No-Bounce Camisole Sports Bra

    • Swatch for color Cafe
    •  White swatch Swatch for color White
    • Swatch for color Black
    • Swatch for color Parfait Pink
    • Swatch for color Soft Gray
    • Swatch for color Purple
    • Swatch for color Rose Violet
    • Swatch for color Gray/Yellow

    $47.00

    $47.00

    Custom Control Sports Bra

    • White swatch Swatch for color White
    •  White/Gray swatch Swatch for color White/Gray
    • Swatch for color Black
    •  Black/Gray swatch Swatch for color Black/Gray
    •  Pink Camo Print swatch Swatch for color Pink Camo Print

    $52.80 $66.00

    $66.00

    MagicLift Seamless Sports Bra

    • White swatch Swatch for color White
    • Swatch for color Black
    • Swatch for color Cafe
    • Swatch for color Ruby Red
    • Swatch for color Frosted Aqua
    • Swatch for color Charcoal Gray

    $57.00

    $57.00

    Shop Sport
  • MagicLift Original Support Bra

    • Swatch for color Black
    • Swatch for color Blush
    •  White swatch Swatch for color White
    • Swatch for color Centennial Pink
    • Swatch for color Mocha
    • Swatch for color Soft Gray
    • Swatch for color Burgundy
    • Swatch for color Cappuccino
    • Swatch for color Blue
    • Swatch for color Dark Teal

    $55.00

    $55.00

    No-Bounce Camisole Sports Bra

    • Swatch for color Cafe
    •  White swatch Swatch for color White
    • Swatch for color Centennial Aqua/Gray
    • Swatch for color Black
    • Swatch for color Soft Gray
    •  Black/Pink swatch Swatch for color Black/Pink
    • Swatch for color Purple
    • Swatch for color Rose Violet
    • Swatch for color Gray/Yellow

    $47.00

    $47.00

    Front-Closure WonderWire Bra

    • Swatch for color Cafe
    • Swatch for color Black
    •  White swatch Swatch for color White
    •  Navy Print swatch Swatch for color Navy Print
    •  Centennial Leopard swatch Swatch for color Centennial Leopard
    • Swatch for color Cappuccino
    • Swatch for color Blue Azure
    • Swatch for color Mocha
    •  Floral Print swatch Swatch for color Floral Print
    • Swatch for color Dark Denim

    $47.20 $59.00

    $59.00

    MagicLift Active Support Bra

    • Swatch for color Cafe
    •  White swatch Swatch for color White
    • Swatch for color Black
    • Swatch for color Wine
    • Swatch for color Gray Heather

    $56.00

    $56.00

    MagicLift Original Support Bra

    • Swatch for color Black
    • Swatch for color Blush
    •  White swatch Swatch for color White
    • Swatch for color Mocha
    • Swatch for color Soft Gray
    • Swatch for color Burgundy
    • Swatch for color Cappuccino
    • Swatch for color Blue
    • Swatch for color Dark Teal
    • Swatch for color Glacier

    $27.50 $55.00

    $55.00

    MagicLift Minimizer Bra

    • Swatch for color Cafe
    • Swatch for color Blue
    •  White swatch Swatch for color White
    • Swatch for color Light Blue
    • Swatch for color Black

    $56.00

    $56.00

    Shop All

Wire-Free or Underwires,
All You'll Feel is Unbeatable Support

Wire-Free or Underwires,
All You'll Feel is Unbeatable Support

Sport